The audit consists in analysing your website on every aspects impacting your rank on search engines.
For instance:
- Its structure
- Its contents
- Its efficiency
- Its performance
- Its hosting
Using a precise methodology, each axis is analyzed to deduce actions to undertake immediately with short-term results (quick wins), or heavier actions which have to be handled according to a strategy of visibility management (SEO).
Several audits can be performed. For example:
- A linking audit (linkage survey)
- A semantic audit (which queries is your website positioned on? What about your competitors?)
- A technical audit (is your website structure adapted to search engines? Is your content available?)
- A structural audit (to see how well informations you are interested in are highlighted for search engines on your website)
- A competitive audit (what “visible market share” your website and those of your competitors have)